How We Edited 25 Social Media Interviews in 2 Months Using AI & Premiere Pro

Social media thrives on engaging, short-form content, and in the past two months, we’ve produced 25 interviews at an incredible speed. Our secret weapon? A streamlined workflow leveraging Adobe Premiere Pro’s text-based editing features and ChatGPT for fast content analysis and refinement. In this blog, we’ll break down exactly how we do it—step by step—so you can replicate this workflow for your own high-volume content production.

Step 1: Capturing & Importing the Interview into Premiere Pro

Once an interview is recorded, we immediately:

1. Import the footage into Adobe Premiere Pro.

2. Generate a transcript using Premiere’s Text-Based Editing feature:

   • Open the Text panel (Window > Text).

   • Click Transcribe Sequence and let Premiere generate a full transcript.

   • Ensure the transcript language is set correctly (e.g., English) for the best results.

This automatically converts spoken dialogue into text, allowing for rapid content scanning and editing.

Step 2: Cleaning Up the Transcript in Premiere

Before exporting the transcript for AI processing, we optimize it by:

1. Removing Filler Words & Pauses

   • Click Text Panel > Transcript and select Filter Filler Words.

   • Premiere identifies and highlights common fillers like um, uh, like, you know—we remove them automatically.

   • Similarly, long pauses (silence) can be detected and trimmed with the Detect Silence feature.

2. Editing Speaker Names

   • If Premiere misidentifies speakers, rename them for clarity.

   • Use the Find & Replace feature to correct misspellings or unify naming conventions.

3. Exporting the Transcript

   • Click the three-dot menu in the Text Panel > Export Transcript.

   • Choose TXT format (plain text) for AI processing in ChatGPT.

   • Save the file for the next step.

Step 3: Analyzing & Summarizing the Interview Using ChatGPT

Once we have the cleaned-up transcript, we use ChatGPT to:

1. Identify the Best Clips for Social Media

   • We paste the transcript into ChatGPT with this prompt:

     Prompt: "Analyze this interview transcript and highlight the most engaging, insightful, or emotionally compelling moments that would work best for a 60-second social media clip. List timestamps and key quotes."

   • ChatGPT scans the text and provides a structured breakdown of the best moments, helping us quickly identify the strongest soundbites.

2. Refine the Narrative & Write Captions

   • Next, we ask ChatGPT to refine the selected segments:

     Prompt: "Rewrite these selected quotes to be more concise and engaging for social media while maintaining authenticity."

   • This ensures our final clips are impactful and free of unnecessary fluff.

3. Generate Video Titles & Captions

   • To optimize for engagement, we also ask:

     Prompt: "Generate five compelling social media titles and captions based on this transcript that drive curiosity and engagement."

   • ChatGPT provides options that we refine further to match our brand tone.

Step 4: Re-Editing & Finalizing in Premiere Pro

With the AI-selected quotes and timestamps, we:

1. Trim the Interview in Premiere Using the Text Panel

   • Locate the best clips within Premiere’s Text Panel.

   • Select and extract the segments ChatGPT suggested.

   • Apply auto-cut features to remove dead space efficiently.

2. Add Graphics, Captions & Branding

   • Use Premiere’s Auto-Generated Captions (Text Panel > Captions) for dynamic subtitles.

   • Enhance readability with custom fonts and motion graphics.

3. Export & Optimize for Social Media

   • Export settings:

     • Format: H.264

     • Resolution: 1080x1920 (vertical) for TikTok, Reels, Shorts

     • Bitrate: High

   • Upload to platforms with pre-planned captions from ChatGPT.

Why This Workflow Works

This AI-powered method has cut our editing time by 70%, allowing us to produce 25 high-quality interviews in just two months. By leveraging:

• Premiere Pro’s text-based editing to streamline raw footage processing.

• ChatGPT’s language analysis to identify compelling narratives.

• Automation for trimming, captioning, and engagement optimization.

We’ve built a scalable, repeatable system for rapid content production. If you're running a high-volume social media campaign, this workflow is a game-changer.

Final Thoughts

The combination of Adobe Premiere Pro + ChatGPT has revolutionized how we handle social media interviews. If you’re looking to create engaging content at scale, integrating AI into your workflow will save hours of work while improving the quality of your output.

Have questions or want a deeper breakdown of any step? Drop a comment or reach out—we’d love to share more insights!